I’ve been thinking a lot about the 3 ages of the internet we’re living through— especially when speaking to the newest generation who can’t believe we lived in such olden times of dial up.
A lot my reflection comes from being a computer person from a super young age.. that’s at least my context.
Age 1. Creation.
80’s and 90’s. It’s 14.4k modems, 33Mhz PCs, 4MB RAM, MSDOS, Windows 3.1 and 95, Doom and Quake, BBS and then geocities, HTML, Netscape, Yahoo directory ‘search’ engines, Alta Vista, ICQ and MSN, IRC and Napster & Kazaa.
Everything ran on HTML and Javascript. Or PHP and Flash.
Before MySpace, Facebook and Twitter.
It was an internet created by nerds, creatives, artists, and makers to serve themselves, and us, kids growing up with this tech.
Age 2. Consumption.
Then came content creation and consumption. MySpace. Facebook, Twitter & IG. As much of a creator I am, I was a primary consumer of content. I left Facebook in 2004 and used Twitter and IG until about 2019.
It was a lot of content being consumed. First I unfollowed folks on IG & Twitter to clear my feeds. LinkedIn too. Empty. Nothing. Open the app, empty.
Until recently, I’m guilty of Reddit, Apple News, and YouTube. On any given day we can have a conversation on anything happening in the world, and I’d be informed. I don’t want to be informed, though these apps make it so easy to digest a world of content in minutes (or hours).
As if with each day we paint a picture of the world in our minds. Each week we all paint our weeks picture from the data we digest, which paints that months picture, and that years picture.
All beautifully painted in context.
As much information and data as possible, from the news itself to our collective reactions to it.
The daily news consumption across Reddit & Apple News gave us a slow wave of watching covid unfold starting in December of 2019.
Italy’s lockdowns, impact on markets, inflation, politics, and the broken Social Contract.
The amount of noise is overwhelming and toxic to our own time and purpose.
We’re suddenly operating in a worldly narrative, never mind what someone else thinks, what would someone across the world think.
It’s a lot of information and expectation. It’s too much (TMI) — and I’m completely out. I don’t want to know. It’s time to feel, deal and heal.
Until we beam information right into our brains, we’ve peaked. 🏔️
The flaw of the consumption age
The flaw is the internet and it’s makers had two bad premises:
Mass adopters will use the internet like the makers & users of Age 1.
The internet will be open, fair, free, and will level the playing field for people.
Clearly this didn’t happen and instead we have by-products:
🗣️ Virtue Signals
Performative virtue of content consumers and producers. Self interest as a priority. Both of these not unlike where Big-Tech finds itself now.🤞🏼Not purpose built
Social media as a connector was just built for networking. Period.The free open internet mentality was ‘let’s see where it goes’ and became big-tech mantra.
This un-checked social internet left us with two big things: 1) Political electoral influence, Fascism on FB and Twitter, and 2) masses of consumers making use of Social Media to advance their Virtue Signals for social and primarily monetary gain.💰 Shopping Channel Syndrome
Which leads us to everyone selling something. Going through the internet is like walking through an ancient Bazaar with everything on sale. From YouTube to celebrities, content creators and influencers on IG.🫴 Pure Capitalization
A massive-crowd-sourced-self-documentation phase of everything— while at the same time attempting to capitalize and hustle with every tweet, publication, story, TikTok or YouTube video.
The majority attempting to mimic the creators of age 1 and age 2, with the flawed premise that everyone can (or should) be a celebrity, entrepreneur and thought leader to get that bag.
Or believing they should (or can) do it the same way. This is the bottom of the capitalization barrel.
Age 3. Purpose.
Coming Up in Part 2: on AI ending the Information Age and what is possible given a purpose driven internet combined with our collective civic opportunity.
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Feel, Deal, Heal.